About Prime Focus Limited

Prime Focus Limited (PFL), the world’s largest independent integrated media services powerhouse, employs over 6,000 professionals in 16 cities across 4 continents and 7 time zones. We provide end-to-end creative services (visual effects, stereo 3D conversion and animation), technology products & services (Media ERP Suite and Cloud-enabled media services), production services (equipment rental) and post-production services (Digital Intermediate, digital lab and picture post) to Studiosand the Broadcast and Advertising industries.

In 2014 Prime Focus World merged with award-winning visual effects company Double Negative, one of the world’s foremost providers of VFX; and Reliance MediaWorks merged their global film and media services business with Prime Focus Limited. Double Negative has won three Academy Awards® for its VFX workin recent years – for Ex Machina(2015), Interstellar(2014)and Inception (2010).

Prime Focus is behind groundbreaking technologies such asView-D™ (stereoscopic 2D to 3D conversion), CLEAR™ (Hybrid Cloud technology enabled Media ERP Suite) and Primetime Emmy® award-winning DAX Digital Dailies®. Leveraging our Global Digital Pipeline and pioneering WorldSourcing delivery model, we partner with content creators at every stage of the process, ensuring creative enablement, workflow efficiencies and cost optimization.

Listed on the BSE and NSE of India, Prime Focus has operations in Bangalore, Beijing, Cape Town, Chandigarh, Delhi, Goa, Hyderabad, Johannesburg, Kolkata, London, Los Angeles, Mumbai, New York, Toronto and Vancouver.

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Media & Events

  • Namit Malhotra shares his views with NDTV Gadgets360 about adopting VR in film-making

    May 28, 2016


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    Group CFO Vikas Rathee in conversation with NDTV Profit| Show – Opening Fire

    May 2, 2016


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  • Group CFO Vikas Rathee in conversation with ET Now | Show – First Trades

    April 29, 2016


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    Prime Focus RELOADS Advertising Services offering with high-profile creative talent and new facility

    March 3, 2016


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  • Dneg brings home the ‘Best VFX’ Oscar – for the second year in a row!

    February 29, 2016


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    Prime Focus wins Best VFX for ‘Bhajrangi Bhaijaan’ at 24 FPS Annual International Awards 2015

    December 14, 2015


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  • Merzin Tavaria in conversation with Indian Express on the movie ‘Prem Ratan Dan Payo’

    November 10, 2015


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    Group CFO Vikas Rathee in conversation with ET Now | Show – Market At Sense

    November 9, 2015


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  • PFW's 'DeepGen' Stereo Tech recognised with AIS Lumiere™ Technology Award

    October 1, 2015


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    Group CFO Vikas Rathee in conversation with CNBC | Show - Street Sings

    September 23, 2015


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  • Group CFO Vikas Rathee in conversation with NDTV Profit| Show – Market Checks

    September 23, 2015


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    Merzin Tavaria featured in Outlook Business

    September 22, 2015


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  • Merzin Tavaria in conversation with Indiantelevision.com

    September 21, 2015


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    Group CFO Vikas Rathee in conversation with CNBC Bazaar | Show - Show Bazaar Helpline

    May 19, 2015


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  • Group CFO Vikas Rathee in conversation with NDTV Profit | Show – Power Launch

    May 19, 2015


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    Group CFO Vikas Rathee in conversation with Zee Business | Show - Show Apka Bazaar

    May 19, 2015


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  • Group CFO Vikas Rathee in conversation with CNBC-TV18 | Show - Street Signs

    May 19, 2015


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    Namit Malhotra in conversation with Deccan Chronicle

    March 9, 2015


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  • The Indian connect behind Interstellar's VFX Oscar

    March 9, 2015


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    Prime Focus company Double Negative bags VFX Oscar for Interstellar

    February 24, 2015


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  • Ramki Sankarnarayanan, Founder and CEO, Prime Focus Technologies demystifies 4K and more in a conversation with CIOL.com

    February 20, 2015


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    Ramki Sankaranarayanan authored an article for CXOtoday.com – how Virtualization is simplifying content supply chain

    February 19, 2015


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  • “Television shows will soon be as much about visual quality as about genres and stories”, says Bhaskar Sitholey, VP Creative Services at PFT.

    February 18, 2015


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    CFO Vikas Rathee in conversation with CNBC TV18

    February 17, 2015


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  • Double Negative bags the BAFTA for 'Interstellar'

    February 9, 2015


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    Double Negative wins VES Award for Interstellar

    February 5, 2015


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  • Epic Television talks about its strategic partnership with PFT. For more information, read the cover story by Editor, Nirmal Menon on Digital Studio.

    February 1, 2015


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    Prime Focus and Gener8 sign Technology Licensing Partnership

    January 28, 2015


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  • Prime Focus wins Best VFX for Kick at Screen Awards

    January 15, 2015


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    The World Is Not Enough: Digital Studio on Merzin Tavaria

    January 12, 2015


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  • Niraj Sanghai in conversation with Blockbuster magazine

    January 10, 2015


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    Prime Focus is 'Industry Partner' for Star Guild Awards 2015; Naresh Malhotra Foundation is 'CSR Partner'

    January 9, 2015


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  • Vikas Rathee in conversation with NDTV Profit on their show Power Lunch

    December 22, 2014


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    The Life and Journey of Merzin Tavaria

    December 22, 2014


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  • Namit Malhotra and Prime Focus featured by CoolBrands

    December 15, 2014


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    Namit Malhotra featured in Variety's 'Dealmakers Impact Report'

    December 11, 2014


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  • The 'Wizard of VFX' Speaks about the VFX industry

    December 3, 2014


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    Merzin Tavaria in conversation AnimationXpress.com

    November 28, 2014


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  • Prime Focus wins Best VFX for 'Sin City : A Dame To Kill For' at 24 FPS Annual International Awards 2014

    November 28, 2014


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