Press Releases
Back to ListingNews Corporation's Star TV partners with Prime Focus
April 7, 2011News Corporation owned STAR TV, the leading media and entertainment company, has commissioned global digital content services group Prime Focus Technologies (PFT), (a part of the Prime Focus Group) to deploy the world’s first integrated, multi-platform content operations infrastructure specifically for broadcasters, based on PFT’s award-winning CLEAR technology platform, to manage their end-to-end digital workflows. This unique initiative will allow STAR TV to drive operational efficiencies within its organization, take more creative control of its content and leverage the opportunity to monetise new multi-platform delivery models.
PFT are providing STAR TV with three key components which form the basis of this exciting new initiative:
1. The creation of a dedicated network infrastructure connecting the digital media supply chain to STAR TV. Under this model, production companies, brands and advertising agencies are connected by PFT via fibre to the broadcaster and ultimately to playout locations and multi-platform delivery channels to enable end-to-end file based operations.
2. The deployment of an integrated content operations platform. The CLEAR technology platform puts STAR TV’s content at the center of its organisation, enabling concurrent rather than sequential workflows and driving efficiency growths across the business.
3. The creation of a multi-platform processing, packaging and delivery infrastructure. This component allows STAR TV to both monetise their content aided by data-modelling and cataloguing, and to quickly customise content for distribution across different platforms.
The benefits to STAR TV are clear – time and cost savings driven by operational efficiencies, more creative control of content by placing it at the center of the organisation and new revenue streams enabled by the opportunities for quicker and more efficient multi-platform delivery.
“The future of the broadcasting industry lies in digitisation,” commented Mr Sanjay Gupta, COO, STAR TV. “With this world-leading initiative, STAR TV is opening the door to digital workflows, allowing us to more effectively scale our business, embrace the migration to HD and increase our focus on non-linear platforms. This is a great step forward, not just for STAR TV, but for the broadcasting industry, and we are proud to be leading the charge.”
STAR TV will shortly be launching HD versions of its key channels in the Indian market, and PFT has designed the content operations infrastructure to handle acquisition, QC, transcoding and delivery of HD files with Dolby E audio, marking PFT as one of the few content management companies with a platform that can handle HD multi-platform content operations.
“Prime Focus Technologies is proud to be driving the transition from tape to file, recasting broadcast infrastructures to cater to next generation consumers and their multi-screen entertainment requirements,” said Namit Malhotra, Global CEO of Prime Focus. “Together, STAR TV and PFT are leading the industry through a pioneering change, both in India and worldwide, providing a unique approach and a production-proven platform to enable a new, Broadcast-centric digital media supply chain.”
More Press Releases
Prime Focus Technologies unveils CLEAR® Conversational AI Co-Pilot at NAB 2024
April 9, 2024
PFT unveils CLEAR® AI innovations to enable revenue- generating opportunities for content at the NAB Show 2024
March 26, 2024Prime Focus Technologies collaborates with Microsoft to unlock new revenue streams from Active Archives
September 15, 2023IMAX® and Prime Focus Technologies (PFT) expand strategic relationship into the streaming ecosystem
September 13, 2023Prime Focus Technologies will showcase vendor-agnostic CLEAR® AI Platform for unparalleled speed and flexibility at IBC 2023
September 7, 2023Prime Focus Technologies appoints Patricio Cummins as Senior Vice President and Global Head of Sales for CLEAR® and CLEAR® AI
September 1, 2023Prime Focus Technologies to showcase cutting-edge CLEAR® and CLEAR® AI modules at IBC
August 29, 2023PFT expands US Team with Appointment of Mike Baron to lead Enterprise Sales to Drive Growth
August 18, 2023NAB Show Recognizes Prime Focus Technologies' CLEAR® and CLEAR® AI with Coveted 2023 Product of the Year Awards
April 27, 2023Prime Focus Technologies launches CLEAR® AI Reframe and enhances CLEAR® AI Discover with Chat GPT
March 30, 2023PFT CLEAR® AI helps A+E Networks® accelerate the time to market of legacy content & monetization
December 14, 2022Prime Focus Technologies appoints Suresh Sugumaran as the new EMEA Business Head.
December 12, 2022PFT launches CLEAR® AI to simplify the Foreign Language Mastering process
September 19, 2022PFT supercharges Remote Postproduction with a next-gen collaboration platform to edit easier, faster, and better.
August 22, 2022PFT showcases dynamic priority-led Multi-Vendor Supply Chain Automation on Cloud at IBC 2022
August 16, 2022PFT helps companies avoid bottlenecks that hold launch windows to ransom. Showcasing at NAB2022
April 18, 2022PFT helps companies bring back catalog to global streaming platforms faster, using AI. Showcasing at NAB2022
April 15, 2022PFT launches Remote Postproduction Workflows for Adobe Premiere Pro at NAB 2022
April 13, 2022Prime Focus Technologies announces free COVID vaccines for its employees; supports community relief measures
April 30, 2021Disney+ Hotstar Selects CLEARTM Production Cloud to manage their Originals Production Supply Chain
April 6, 2021PFT secures a patent for its Just-in-Time Watermarking solution within CLEARTM
March 9, 2021Prime Focus Technologies Wins AWS ISV Innovation Cup for its AI platform, CLEARTM Vision Cloud
February 23, 2021Prime Focus Technologies produces MEGA ICONS Season 2 for National Geographic
October 8, 2020Prime Focus Technologies Anchors Next-Generation Re-Mastering Services From Its New Hollywood Hub
August 27, 2020Prime Focus Technologies’ AI platform, CLEARTM Vision Cloud now combines Technology and Consulting to make AI work for you
May 20, 2020Prime Focus Technologies partners with Prestige Ice Cream’s Rollick for new brand campaign
March 18, 2020Prime Focus Technologies appoints Andy Steele as Vice President, Operations for the EMEA region
March 12, 2020Mobile Premier League (MPL) partners with Prime Focus Technologies for content creation
February 3, 2020Prime Focus Technologies selected as event coverage partner for L’Oréal Professionnel’s Indian Hairdressing Awards 2018-19
October 15, 2019Prime Focus Technologies wins TVBEurope’s ‘Best of Show’ Award at IBC 2019
September 24, 2019Prime Focus Technologies enhances CLEAR™ to empower content businesses with greater ease of operations & security
September 13, 2019CLEAR™ empowers content creators to solve strategic use cases using the power of AI
September 11, 2019Prime Focus Technologies to showcase latest Automation-led Solutions and AI-led Micro Services at IBC 2019
August 7, 2019Prime Focus Technologies’ digital film for Brooke Bond Red Label Awarded a Creative Abby at Goafest 2019
April 17, 2019Prime Focus Technologies debuts power-packed suite of AI-led Micro Services custom-made for M&E enterprises at NAB 2019
March 25, 2019Prime Focus Technologies showcases powerful Automation-led content supply chain solutions & AI-led micro services at NAB 2019
March 18, 2019Prime Focus Technologies’ film for Brooke Bond Red Label Shatters Stereotyping of Indians from the Northeast
January 28, 2019Prime Focus Technologies wins TV Technology’s 2018 Product Innovation Award
December 28, 2018Prime Focus Technologies’ TVC for Oppo F7 Smartphone Featured in YouTube’s ‘Top 10 Ads of the Year’
December 27, 2018Prime Focus Technologies Plans for Sustainable Growth With New Chief Strategy Officer
October 29, 2018PFT Produces Innovative Series in Partnership with National Geographic Channel
October 11, 2018Prime Focus Technologies & Virtual Artificial Intelligence Announce Partnership Agreement
September 14, 2018Prime Focus Technologies Enhances CLEAR™ Media ERP to Further Improve Collaboration Across the Production Supply Chain
September 13, 2018CLEAR™ MAM now equipped with media recognition AI platform that builds Machine Wisdom from Intelligence to transform business operations
September 10, 2018Prime Focus Technologies wins Gold at the PromaxBDA India Awards for Tata Sky advert
June 4, 2018Prime Focus Technologies Enhances CLEARTM ERP Security with New Software Enhancements
April 11, 2018Prime Focus Technologies Signs Deal with Discovery Communications India for On-Air Promo Production Services, Long Form Content Operations and Delivery of locally produced content to Netflix
April 10, 2018Prime Focus Technologies CEO reinforces focus on the U.S. Market, Relocates to California Headquarters
April 9, 2018Prime Focus Technologies Collaborates with GrayMeta, Empowering Media & Entertainment Enterprises with Better Decision Making Capabilities
April 5, 2018Prime Focus Technologies enhances Adobe Premiere Pro CC Integration with its flagship product CLEARTM Media ERP
April 3, 2018Prime Focus Technologies launches powerful content supply chain solutions for OTT & Digital Transformation at NAB 2018
March 26, 2018Prime Focus Technologies and Microsoft forge a pivotal partnership to lead the Media & Entertainment industry to the Cloud
March 12, 2018Prime Focus Technologies Adds to Sales Team with Strategic New Hire for EMEA Region
December 20, 2017Prime Focus Technologies Showcases Latest Enhancements to CLEARTM Media ERP at NAB New York 2017
October 18, 2017PBS Selects Prime Focus Technologies’ CLEARTM Media ERP Suite to Automate its Direct-to-NOC File-Based Delivery Process
September 26, 2017Prime Focus Technologies’ CLEARTM Media ERP Solution Now DPP/AMWA Certified
September 11, 2017Prime Focus Technologies Bolsters CLEAR™ Media ERP with Powerful Work Order Management; Showcases Latest Product Upgrades at IBC 2017
September 6, 2017Prime Focus Technologies Showcases Industry First Additions to CLEAR™ Media ERP at BroadcastAsia 2017
May 23, 2017Prime Focus Technologies Signs Deal with Turner Latin America to Virtualize Content Operations across Supply Chain
May 4, 2017Prime Focus Technologies launches ‘CREATE’, a Mobile App for end-to-end Production Management
April 25, 2017Prime Focus Technologies Signs Deal with Complex Networks for Media Asset Management on Cloud
April 21, 2017Prime Focus Technologies to unveil industry first IMF Media Player at NAB 2017
April 7, 2017Prime Focus Technologies Signs Deal with Tata Sky for Production of Creative Assets
February 13, 2017Prime Focus Technologies’ Marketing Head T Shobhana wins Gold at Stevie® Awards for Women in Business
November 25, 2016Prime Focus Technologies Honored With Four MarCom Awards for the second time in a row
November 10, 2016Prime Focus Technologies Founder & CEO Honored at Digital Studio India Channel Awards 2016
November 9, 2016Prime Focus Technologies secures Fourth Patent for DAX® with Digital Dailies®
September 26, 2016Prime Focus Technologies wins TV Technology’s 'Best of Show Awards' at IBC 2016
September 15, 2016Prime Focus Technologies Delivers 'Digital Next' Offerings for Viacom's VOOT
September 8, 2016Prime Focus Technologies powers INsight TV, offering premium 4K/Ultra High Definition content
September 5, 2016Prime Focus Technologies to unveil industry-first upgrades to CLEARTM Media ERP at IBC 2016
August 30, 2016Prime Focus Technologies (PFT) secures investment from Ambit Pragma Private Equity
August 30, 2016Prime Focus Technologies Launches Industry-First Promo Versioning Automation Module for Adobe Premiere Pro CC
April 18, 2016Prime Focus Technologies extends CLEARTM Operations Cloud to Amazon Web Services; Launches Amazon Optimizer to slash Amazon usage costs
April 14, 2016Prime Focus Technologies signs a Media Asset Management deal with Global Eagle Entertainment
April 11, 2016Prime Focus Technologies Unveils New Features for CLEAR™ Media ERP Suite and Key Upgrades to DAX at NAB 2016
April 7, 2016Prime Focus Technologies Expands Board Leadership, Adds Industry Veteran S.Devarajan
March 9, 2016Prime Focus Technologies to Provide Cloud-Based Media Asset Management (MAM) to Cricket Australia
February 9, 2016Prime Focus Technologies to Provide DAX® Production Solution to Miramax® for Worldwide Production
December 23, 2015Prime Focus Technologies Honored With Two MarCom Awards for DIGITAL NEXT Campaign
November 2, 2015Prime Focus Technologies (PFT) Provides Workflow Solutions to Emmy Award-Winners
September 23, 2015Prime Focus Technologies secures another Patent for DAX® and Digital Dailies® Technology
September 15, 2015Prime Focus Technologies Presents Industry’s First Fully Secure Screener Application
September 10, 2015Prime Focus Technologies Equips Europe for DIGITAL NEXT Realities at IBC 2015
August 31, 2015Prime Focus Technologies Earns Frost & Sullivan’s 2015 Global Growth Excellence Leadership Award
July 14, 2015Prime Focus Technologies Announces International Association of Broadcasting Manufacturers Gold Membership
July 2, 2015Prime Focus Technologies Joins Advisory Board for Media & Entertainment Services Alliance (MESA)
June 15, 2015Prime Focus Technologies Signs Deal With HOOQ, A Joint Venture Between Singtel, Sony Pictures Television And Warner Bros. Entertainment For Over-The-Top Video in Asia
June 5, 2015Prime Focus Technologies secures Apple iTunes Certification for direct content delivery
May 20, 2015RSG Media & Prime Focus Technologies Join Forces to Streamline the Digital Supply Chain to Enable Content Monetization and Delivery
March 31, 2015Prime Focus Technologies Helps Businesses Get Ready for DIGITAL NEXT Realities at the 2015 NAB Show
March 23, 2015Crown Media Signs deal with Prime Focus Technologies (pft) for Cloud Based content management
October 7, 2014CLEAR Media ERP Suite on the Cloud to unveil 'industry first' features at IBC 2014
September 12, 2014Prime Focus Technologies' CLEAR™ positioned as an 'Exemplar' on the NASSCOM Product Excellence Matrix
August 2, 2014India’s Broadcast Audience Research Council (BARC) Selects Prime Focus Technologies (PFT) For Play-out Monitoring Service
June 2, 2014Prime Focus Technologies (PFT) to launch globally proven CLEAR Media ERP in SE Asia market at Broadcast Asia 2014
May 30, 2014Prime Focus Technologies-restored Associated Press Archive Digitization wins FOCAL International Award 2014
May 1, 2014Prime Focus Technologies (PFT) raises ~Rs. 45 crore through optionally convertible debentures (OCDs) to retire debt and sustain growth momentum
April 8, 2014Prime Focus Technologies bags the Aegis Graham Bell Awards 2013 for Innovation in Cloud-based Solutions
November 9, 2013Prime Focus Technologies launches the world’s largest Digital Media Services Cloud
November 6, 2013Prime Focus Technologies to celebrate the success of CLEAR Media ERP at IBC 2013
September 14, 2013PFT partners with RSG Media to offer Cloud-based Content Supply Chain Management Solution
September 13, 2013Launching CLEAR Hybrid Cloud enabled solution for streamlining production process at NAB Show 2013
March 14, 2013Prime Focus to sponsor 64th Technology & Engineering Achievement Emmy® Awards
January 7, 2013PFT lands major media processing services deal with prestigious Hollywood Studio
October 31, 2012Maa TV to digitize entire broadcast operations with CLEAR hybrid cloud platform from PFT
September 7, 2012PFT to unveil next generation of CLEAR; ‘Enterprise Digitization Begins Here’ at IBC2012 (stand 7.D20)
September 6, 2012PFT extends its Content Localization offering with new Language Dubbing Services
May 29, 2012Prime Focus Broadcast Hub to Transform Kolkata Media and Entertainment Market
December 9, 2011