Prime Focus Limited (PFL), the world’s largest independent integrated media services powerhouse, employs over 6,000 professionals in 15 cities across 4 continents and 7 time zones. We provide end-to-end creative services (visual effects, stereo 3D conversion and animation), technology products & services (Media ERP Suite and Cloud-enabled media services), production services (equipment rental) and post-production services (Digital Intermediate, digital lab and picture post) to Studios and the Broadcast and Advertising industries.
Prime Focus is behind path breaking technologies like CLEAR™ (Hybrid Cloud technology enabled Media ERP Suite), Primetime Emmy® award-winning DAX Digital Dailies® and View-D™ (stereoscopic 2D to 3D conversion process). Leveraging our Global Digital Pipeline and pioneering delivery model WorldSourcing® we partner content creators at every stage of the process ensuring creative enablement, work flow efficiencies and cost optimization.
In mid-2014 Prime Focus Technologies acquired DAX, a leading provider of cloud-based production workflow and media asset management applications; Prime Focus World merged with Double Negative, one of the world’s foremost providers of visual effects; and Reliance MediaWorks merged their global film and media services business with Prime Focus Limited.
Listed on the BSE and NSE of India, Prime Focus has operations in Bangalore, Beijing, Cape Town, Chandigarh, Delhi, Goa, Hyderabad, Johannesburg, Kolkata, London, Los Angeles, Mumbai, New York, Toronto and Vancouver.
At the 13th 24FPS Annual International Animation Awards hosted by MAAC, Prime Focus was honored with the ‘Movers & Shakers’ award. The honor was awarded for the company's contributions to the Media & Entertainment industry, and in recognition of the part it has played in delivering some of the biggest International and Domestic movie releases of recent years.
Prime Focus World was honored with a Lumiere™ award for its proprietary DeepGen stereo technology. The award was given by the Advanced Imaging Society (AIS) for technical achievement at their 6th Annual Technology and New Products awards ceremony at Paramount Studios in Hollywood.
Double Negative’s work on ‘Ex Machina’ won over the Academy voters and saw Andrew Whitehurst, Paul Norris, Mark Ardington and Sara Bennett pick up the coveted statuette. This is the second year in a row that Double Negative has brought home the ‘Best Visual Effects’ Oscar - last year, it was recognized for its work on Christopher Nolan’s ‘Interstellar’ – and Dneg’s third win in six years, having also been awarded by the Academy in 2011 for its work on ‘Inception’.