Prime Focus’ BRAHMA AI Wins 2026 Technology & Engineering Emmy® Award

The recognition marks another milestone for Prime Focus Group’s growing technology and innovation ecosystem.

BRAHMA AI, a Prime Focus Group company, has received a 2026 Technology & Engineering Emmy® Award for AI-Based Face Replacement and Performance-Preserving Post-Production Transformation.

The award recognises BRAHMA AI’s Neural Performance technology, which enables controlled changes to a performer’s appearance while preserving the authenticity of their expression, movement and performance.

BRAHMA AI is recognised alongside Disney Research, Rising Sun Pictures and Digital Domain, and is the only AI-native company among this year’s four recipients.

“This Emmy® recognises technology that has been proven where the bar is highest: feature films, television and live production, in front of performers, directors and global audiences,” said Jo Plaete, Chief Technology Officer of BRAHMA AI. “Human creativity amplified by AI, with the performer and the authenticity of the performance kept at the centre, is the foundation of everything we build at BRAHMA AI. Being recognised at this level confirms that approach is dependable enough for the most demanding work in the industry.”

The technology was proven at feature-film scale on Robert Zemeckis’s Here, where younger versions of Tom Hanks and Robin Wright were visualised on set in near real time. It has since been used across feature films, television, live performance and multilingual content, including Ramayana, where BRAHMA AI delivers performance-preserving English-language lip-sync for international audiences.

The recognition marks another milestone for Prime Focus Group’s growing technology and innovation ecosystem, bringing together creative expertise, proprietary technology and emerging AI capabilities to address the evolving demands of global content creation.