PFL Logo
Menu
  • Home
  • Who We Are
    • About Us
    • Executive management
    • Awards
  • What We do
    • Creative
    • Technology
    • Production
  • Investor Center
    • Financials
    • Governance
    • Resources
    • Regulatory Filings
    • Stock Info
  • News
  • Group Sites
    • DNEG
    • ReDefine
    • Prime Focus Studios
    • BRAHMA AI
    • PFAMES
  • Contact Us

info@primefocus.com
+91-22-2648 4900

  • Home
  • Latest News
  • News

Brahma AI, backed by Prime Focus Limited, Raises $150 Million In Funding Round Led By Multiples Alternate Asset Management

Investment marks a significant milestone for Brahma AI, accelerating its global expansion, and reflects Prime Focus’s long-standing strategy of backing technology at the intersection of creativity and AI

Brahma AI, the AI-native operating system for enterprise audiovisual content, has raised $150 million in a funding round led by Multiples Alternate Asset Management. The investment marks a significant milestone for Brahma AI, a company that Prime Focus has backed and incubated since its inception.

The investment provides Brahma AI with additional capital to accelerate research and development, global commercialisation and expansion. Brahma AI’s technology has applications extending well beyond media and entertainment, into other areas such as sports, healthcare, and advertising.

Founded by Prabhu Narasimhan in 2024, Brahma AI has been built from technology and capabilities developed across Prime Focus companies DNEG, Metaphysic, and Prime Focus Technologies, bringing together expertise in enterprise content intelligence, visual AI, digital humans, voice and multilingual performance. Today, the platform serves global enterprises including Warner Bros., the NBA, and Mayo Clinic, with strategic partnerships including Google, Hakuhodo, and DNEG.

Prime Focus is an anchor investor in Brahma AI and remains one of its largest shareholders.

Namit Malhotra, Founder and Whole Time Director of Prime Focus Limited, and an early backer of Brahma AI, said:

“Brahma AI began with Prabhu’s bold idea: to bring together the technology stacks and capabilities developed across DNEG, Metaphysic and Prime Focus Technologies to create a new, independent technology company built for the AI era. What he and his team have built from those foundations in such a short period of time has been remarkable. Under Prabhu’s leadership, Brahma AI has developed its own technology and products, won major global customers and partnerships, and established a clear identity and ambition of its own. There is also a special symmetry to this moment. Prabhu, United Al Saqer Group and Thor Björgólfsson backed and invested in Prime Focus Limited, DNEG and me at an important stage in our journey. Today, all of us are backing Brahma AI and Prabhu alongside new investors led by Multiples.”

Prabhu Narasimhan, Founder & CEO of Brahma AI, said:

“What excites me most about this investment is what it allows us to build next. We are close to launching interactive digital humans, we are building Brahma AI to be model agnostic, and we are taking our technology into entirely new use cases. And security, authenticity and provenance are such an important part of what we are building. What resonated with us about Multiples is our shared belief that category-defining companies are built through a combination of bold ambition, disciplined execution and long-term thinking. I could not be more excited to have Multiples alongside us as we scale globally and continue pushing the boundaries of enterprise AI.”

Read more about the announcement on the Brahma AI website here.

  Previous
Next  
Footer_logo
The world’s largest independent integrated media services powerhouse.
Explore
  • Home
  • Who We Are
  • What We Do
  • Investor Center
  • News
  • Contact Us
Group Sites
  • DNEG
  • ReDefine
  • Prime Focus Studios
  • BRAHMA AI
  • PFAMES
Quick Links
  • Privacy and Cookies Notice
  • Terms of Use
© 2026 Prime Focus Limited. All rights reserved.
CIN: L92100MH1997PLC108981