Latest News

Prime Focus Group, in collaboration with the Government of Maharashtra, announced today that it intends to develop a new global entertainment destination at the heart of India’s filmmaking industry in Mumbai. The announcement outlines an investment of 3000crs (approximately $400m USD) in the development of a new entertainment ecosystem, creating a unique destination for content […]

We’re thrilled to share that ‘Dune: Part Two’ has been honoured with the ‘Visual Effects’ Oscar® at tonight’s 97th Academy Awards® ceremony! A massive congratulations to DNEG VFX Supervisors Stephen James and Rhys Salcombe – who accepted the award at the 97th Academy Award ceremony this evening alongside Paul Lambert (Production VFX Supervisor) and Gerd […]

The acquisition will accelerate the development of Brahma’s AI-powered products for enterprise, IP rights-holders, and content creators across industries, empowering them to create the highest quality content at scale. Brahma will develop foundational AI, data, and content workflow & management technologies as part of a comprehensive suite of AI-native products designed to create user-customized content […]

Prime Focus Studios was founded by our CEO Namit Malhotra to finance and produce films, TV series and other content at major studios, as well as independently. Leveraging the DNEG Group’s award-winning global capabilities, including soundstages, production facilities, visual effects, feature animation, and more, Prime Focus Studios is a new home to innovative filmmakers and […]

We are thrilled to announce that DNEG and ReDefine brought home two prestigious awards at the 70th Indian National Film Awards ceremony held on October 8, 2024, in New Delhi, India. Our teams were honored with the awards for their exceptional work on ‘Brahmastra – Part One: Shiva’, bringing home: National Film Award for Best […]

In a historic moment for the entertainment industry, Prime Focus Limited stands proudly at the epicenter of an extraordinary cinematic weekend. As the creative force behind the Digital Intermediate (DI) services of not one, not two, but four blockbuster Indian shows (Gadar 2, OMG2, Jailer, and Rocky Aur Rani Ki Prem Kahani), we are honored […]

Located in Pyrmont near Darling Harbour, DNEG Sydney will be both a full service VFX house for film and episodic work, and home to a new studio for DNEG Animation. In addition to this exciting expansion, we’re delighted to share that DNEG Sydney will be leading the VFX work on George Miller’s highly anticipated ‘Mad […]

We’re delighted to share that DNEG CEO Namit Malhotra has been honoured at the UK’s 2022 Asian Achievers Awards in the Arts & Culture category! Namit’s award was presented at a glittering ceremony in London last Friday evening, which was attended by prominent members of the UK’s South Asian community. Beginning in 2000, the Asian […]

DNEG’s North American expansion continues with the opening of our newest studio in Toronto’s King West district today. As part of the official opening event, DNEG Toronto welcomed Mayor John Tory, CEO of Toronto Global Stephen Lund and other special guests to celebrate this momentous occasion. The opening was also attended by DNEG leaders, including […]

We are proud to have donated 50 Oxygen Concentrators and 1,000 Ration Kits to the State of Maharashtra, the second-most populous state in India and home to DNEG’s flagship Indian studio in Mumbai. The donations were a joint contribution from DNEG and Prime Focus in an effort led by DNEG CEO Namit Malhotra. Critical in […]

This extension underscores DNEG’s commitment to its future-focused technology vision. Known as India’s ‘Silicon Valley’, Bangalore is a global hub of technology and innovation offering a deep pool of incredible local talent. We’re currently in the process of on boarding a team of talented artists and technicians who will work alongside our established teams in […]

Together with DNEG, Prime Focus Technologies and ReDefine, we have partnered with Nanavati Hospital to roll-out a Vaccination Drive to continue our COVID relief support in India. Over 300 employees received their vaccinations on June 8th, which marked the first day of the drive at our Andheri studio in Mumbai. The Vaccination Drive will extend […]

Media services company Prime Focus expects its revenue to grow by 5-10 % on year-on-year basis, said Nishant Fadia, CFO of the company. Read More.

Founder, Executive Chairman and Global CEO Namit Malhotra in Conversation with NDTV Profit

The 64th National Awards were announced on Friday, 7 April 2017 and S.Thirunavukarasu was declared as the winner of Best Cinematography for his work on ’24’ – a Tamil film graded by Prime Focus’ Colorist Ashirwad Hadkar. This is the third year in a row that Prime Focus has delivered its color grading and post […]

Mumbai, 17 Feb 2017: The 5th edition of the Coal India Hockey India League (CIHIL) got off to a flying start in Mumbai on Saturday, January 21, 2017. Prime Focus Limited (PFL) and the Dabang Mumbai Hockey Club (DMHC) are proud to announce their association, with PFL supporting DMHC as an Associate Sponsor. Read the entire news story here.

Prime Focus, one of the largest integrated media services companies, has posted a profit after tax of Rs 22.7 crore for the quarter ended December 31, 2016, compared to a PAT loss of 18.4 crore in the corresponding quarter of previous fiscal.  Publication: The Economic Times | Edition: Print | Pg No. 12 | Date: 15th February 2017

Prime Focus Founder and Global CEO Namit Malhotra talks about entering production, catering to a global market and the differences between working in India and working in Hollywood with Live Mint. Click here, to read the entire article.

While the digital transformation of enterprises is inevitable, there is ambiguity about the strategy to adopt to make the transformation meaningful. Forbes India brought together the top CEOs of India Inc., including Prime Focus Co-Founder and Chief Creative Director Merzin Tavaria, to discuss how Indian companies perceive the digital transformation of their businesses.  Click here, to […]

At the 13th 24FPS Annual International Animation Awards hosted by MAAC, Prime Focus was honored with the ‘Movers & Shakers’ award. The honor was awarded for the company’s contributions to the Media & Entertainment industry, and in recognition of the part it has played in delivering some of the biggest International and Domestic movie releases […]

In the ‘Thought Leaders’ series, initiated by MAAC, our Co-founder Merzin Tavaria talks about VFX moving up the value chain in India, the global VFX landscape and the journey and vision of Prime Focus itself in the MAAC-initiated series #ThoughtLeaders. Watch the interview here:  

Our Co–Founder and Chief Creative Director Merzin Tavaria spoke extensively with journalist Vinita Bhatia from Digital Studio about the delivery of all-new, immersive, multi-screen content for the Barco Escape release of ‘Star Trek Beyond’.  In the interview, Merzin talks about the work Prime Focus carried out for the Barco Escape version of the movie, the […]

Prime Focus Founder and Global CEO Namit Malhotra was recently featured in the 7th Anniversary edition of Box Office India. Interviewed for this special edition alongside a host of well known personalities from the M&E industry, Namit spoke about the seven key changes that he has witnessed in the technology of cinema. To read the entire […]

In this interview with GQ magazine, Namit talks about the journey of Prime Focus from garage start-up to the recent merger with Double Negative, and Dneg’s recent ‘Best VFX’ Oscar win for ‘Ex Machina’. Click here to read more.

Recently our Co – Founder and Chief Creative Director, Merzin Tavaria had a candid conversation with Rushali Pawar from International Business Times, India. Merzin spoke about 3D technology in India, VFX in Bollywood and the company’s role in enhancing ‘Star Trek: Beyond’s’ movie watching experience. Read more here