Archives: News

Prime Focus’ BRAHMA AI To Collaborate With Google Cloud To Scale High-Fidelity, Interactive Digital Humans for Global Enterprises

BRAHMA AI, an enterprise AI content platform backed by Prime Focus Limited, and Google Cloud, have announced a multi-year strategic partnership to enable high-fidelity, multilingual, interactive communication via digital humans that bridge the gap between organizations and their global audiences.

Google Cloud will partner with BRAHMA AI to advance its innovation and product lifecycle journey. The combination of Google Cloud’s secure, scalable AI infrastructure and generative AI models with BRAHMA AI’s industry-leading enterprise AI content platform can deliver movie-quality, interactive digital humans, or ATMANs. These are hyper-personalized digital likenesses, with multilingual audio generated through VAANI in BRAHMA AI Studio, and leveraging BRAHMA AI Core, an enterprise-grade data platform, making information more accessible and relatable for audiences in any language.

Speaking about the collaboration, BRAHMA AI CEO Prabhu Narasimhan said, “Artificial intelligence is fundamentally changing how organisations create and deliver content. BRAHMA AI was built as an end-to-end enterprise platform to help organisations create, manage and scale AI content across languages and global markets. From day one, we designed the platform around a strong architectural foundation of ethics, security and digital identity governance so enterprises can innovate while protecting identity, rights and intellectual property.”

Our collaboration with Google Cloud validates our industry-leading AI tools, allowing us to take our high-fidelity, movie-grade digital humans (ATMAN) and make them truly interactive using Google Cloud’s generative AI models. It also accelerates enterprise adoption and enables organisations across media and entertainment, sports, healthcare, advertising, and global consumer brands to deploy secure AI-driven workflows at scale, exponentially expanding BRAHMA AI’s total addressable market, which is currently expected to exceed $130 billion by 2030. Together, we are co-innovating on next-generation AI technologies and bringing them to global enterprises through a joint go-to-market approach that combines BRAHMA AI’s Hollywood-grade AI with Google Cloud’s infrastructure and reach.”

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Namit Malhotra Talks ‘Cinema 2030’ at ET Now Global Business Summit

Our Founder, Namit Malhotra, recently joined a fireside chat with Ayesha Faridi at the ET Now Global Business Summit 2026 titled “Cinema 2030: The Great AI–Cinematic Reset.”

During the conversation, Namit shared his perspective on the evolving relationship between technology and storytelling and spoke about the grand vision behind Ramayana, the upcoming two-part mythological epic which is being produced by Prime Focus Studios.

Highlighting the scale and vision behind the film, Namit discussed how Ramayana aims to showcase India’s cultural heritage and storytelling on a global stage through world-class filmmaking, technical excellence and cinematic ambition.

To hear more from the conversation, watch the full session here. Click here

DNEG IXP Helps Bring Universal Epic Universe™ to Life

On May 22, 2025, Universal Epic Universe^™ officially opened its portals to the world. Prime Focus is proud to share that DNEG IXP, part of the Prime Focus Group, played a role in helping bring Universal Orlando Resort’s fourth theme park for Guests, who can now immerse themselves in Epic Universe’s five worlds and enjoy its three new hotels.

A New Chapter: Prime Focus DI and Advertising Move Under ReDefine Asia

Prime Focus Group is entering the next chapter of its evolution with a stronger, clearer structure for our creative businesses across Asia.

We are pleased to announce that Prime Focus DI and Advertising are now part of ReDefine Asia.

This alignment brings our DI and Advertising capabilities alongside ReDefine’s growing creative services across Asia, offering a unified presence in the region for filmmakers, studios and brand storytellers.

We are excited for this next chapter and look forward to delivering even more powerful storytelling experiences together. Thank you to our talented teams and partners who continue to help us shape the future of storytelling.

Prime Focus Limited Expands Board and Appoints New CFO

Ms. Shalini Govil-Pai appointed as Independent Director

Mr. Nishant Fadia appointed as Non-Executive Director

Mr. Vikas Rathee appointed as Chief Financial Officer

Prime Focus Limited (BSE: 532748/ NSE: PFOCUS – ‘the Company’), the world’s largest independent integrated media services powerhouse, today announced the appointment of a new Independent Board Director, Non-Executive Director, and Chief Financial Officer (CFO), to support the next phase of its growth.

As the entertainment industry enters a new era defined by technological disruption and fundamental changes to the ways in which content is created and consumed by global audiences, Prime Focus Limited continues to strengthen its leadership position by bolstering its world-class creative, production and technology capabilities, accelerating innovation across its content and technology workflows, deepening its global studio partnerships, and building out a future-ready technology infrastructure.

The Prime Focus Limited Board (‘the Board’) has approved the appointment of Ms. Shalini Govil-Pai as Independent Director, effective November 12, 2025. Ms. Govil-Pai has a BS and MS in Computer Science and is a conferred Distinguished Alumni from IIT-Mumbai and Distinguished Engineer from Penn State. Ms. Govil-Pai is a respected thought-leader specialising in the scaling of businesses using digital technologies and is presently Vice President and General Manager of TV Platforms at Google.

The Board has also approved the appointment of Mr. Nishant Fadia as Non-Executive Director. Mr. Fadia has stepped down from his position as CFO of the Company with effect from close of business hours on November 12, 2025, to join the Board as Non-Executive Director effective November 13, 2025. Mr. Fadia is a CA and CPA by qualification and has been with the Company for more than 25 years. During that time, he has held diverse and critical roles across finance, corporate strategy, investor relations, and business operations, including taking the Company public in 2006.

The Board has appointed Mr. Vikas Rathee to the role of Chief Financial Officer (CFO), effective November 13, 2025. Mr. Rathee will also continue to serve as the CFO of DNEG, the principal operating subsidiary of the Company. Mr. Rathee is a distinguished alumnus of R.H. Smith School of Business, University of Maryland, and Delhi Institute of Technology, Delhi University. Mr. Rathee has also previously served as the CFO of the Company from August 1, 2014 until February 14, 2018 and has been associated with the Group for the past 12 years. Prior to that Mr. Rathee was Head, Global Corporate Finance and M&A for Suzlon Energy Limited.

As part of the above changes, Co-founder and Non-Executive Director Mr. Merzin Tavaria has tendered his resignation from the Board of the Company, effective November 12, 2025. Mr. Tavaria will continue to serve as President, Global Production and Operations of DNEG India Media Services Limited, a subsidiary of the Company. The Board expresses its deep gratitude and appreciation to Mr. Tavaria for his valued guidance and significant contributions during his tenure on the Board.

Prime Focus Limited Founder and Non-Executive Director, Namit Malhotra, said, “As we stand at the cusp of a technological revolution that is changing the way content is created and consumed, we continue to position our Company to be at the vanguard of this transformation. I’m pleased to welcome our new Board member, Ms. Shalini Govil-Pai, and to congratulate Mr. Nishant Fadia on his new Board position, and Mr. Vikas Rathee on his appointment as CFO. These appointments further strengthen the leadership and governance of our Company as we continue to empower our clients and partners with new ways to create and produce standout global content.”

CoComelon: The Movie Coming to Theatres in February 2027

Produced by Prime Focus Studios, Moonbug Entertainment, Flywheel Media, and DreamWorks Animation, with animation by the DNEG Group, CoComelon: The Movie brings one of the world’s most beloved children’s series to the big screen for the first time.

The CG animated adventure invites audiences to follow JJ and his friends on a brand-new musical journey full of heart, laughter, and discovery.

CoComelon has become a global phenomenon, inspiring millions of families around the world through its fun, music-filled storytelling.

Prime Focus Group is proud to help bring this heartwarming story to life for families everywhere. CoComelon: The Movie will be released globally on February 26, 2027.

Read more about it in Variety.

The Angry Birds Soar Back to the Big Screen in December 2026

MrBeast, Salish Matter, and Smosh join the cast as the Angry Birds return to the big screen.

Paramount Pictures has announced that The Angry Birds Movie 3 will now be landing in theatres worldwide on December 23, 2026, moving up from its previous release date.

Prime Focus Studios is producing alongside Rovio, SEGA, Flywheel Media, One Cool Group, and dentsu, and our DNEG Animation team is onboard as the animation partner for this exciting third film in the franchise, which sees our teams handling storyboards, art development, and animation for Red and Chuck’s return to the big screen.

This milestone project underlines the Prime Focus Group’s expanding role in global entertainment content creation, combining world-class production expertise with cutting-edge animation.

Joining the adventure are new voice cast members MrBeast and Salish Matter, along with Smosh’s Anthony Padilla and Ian Hecox, who return to reprise their fan-favourite roles. They join an already star-studded lineup that includes Jason Sudeikis as Red, Josh Gad as Chuck, Rachel Bloom as Silver, Danny McBride as Bomb, and many more.

With new voices, fresh energy, and a festive release date, this third instalment promises to be bigger, bolder, and funnier than ever.

We can’t wait for audiences to join Red, Chuck, Bomb, and friends when the birds take flight this holiday season!

Read more about the news here – and watch the announcement teaser below:

 

Prime Focus’ ReDefine Wins First Emmy for The Penguin

Prime Focus is proud to celebrate a milestone achievement for ReDefine, one of its creative divisions. HBO’s The Penguin was honoured with the Primetime Creative Arts Emmy Award for Outstanding Special Visual Effects in a Single Episode, marking ReDefine’s first Emmy win.

ReDefine’s global teams, led by its Barcelona-based supervisory team, delivered 277 shots across 58 sequences for 6 of the 8 episodes of the acclaimed series, which stars Colin Farrell in the title role. The work included complex 3D simulations, including a dramatic car bomb explosion that created a massive sinkhole with detailed fire, smoke, and debris, bringing Gotham City’s dark and gritty world vividly to life.

Adrien Saint Girons, VFX Supervisor at ReDefine, accepted the award at the ceremony, alongside his fellow nominees. Congratulations also to VFX Supervisor Carlos Miras Sepulveda, VFX Producer Julie Kubbillun, and the global ReDefine teams whose creativity and dedication made this recognition possible.

As part of the Prime Focus Group, ReDefine continues to unleash the potential in every story, pushing the boundaries of visual storytelling and transforming imaginative ideas into unforgettable experiences.

Want to see how ReDefine brought Gotham to life?

Watch the VFX Breakdown here.

 

Namit Malhotra Discusses ‘Ramayana’ With LA Times

Prime Focus Founder Namit Malhotra recently spoke with the LA Times to give an exclusive interview about his vision for upcoming production Ramayana.

Discussing the scale and ambition of this historic production, Namit shared insights on how he is reimagining the timeless story of Rama and Ravana as a bold new cinematic universe for a global audience.

To hear more from Namit, director Nitesh Tiwari, and IMAX Chief Executive Richard Gelfond, read the full interview here.

See the first look at Ramayana below!

 

The Prime Focus Group unveils the first chapter of Namit Malhotra’s cinematic vision for Ramayana

The timeless story of Rama and Ravana has inspired generations across the world. Now, that story is being reimagined as a bold, cinematic universe for a global audience.

Ramayana: The Introduction marks the first glimpse of Namit Malhotra’s ambitious two-part live-action epic, produced by Prime Focus Studios in collaboration with Yash’s Monster Mind Creations. Filmed for IMAX and crafted for a worldwide audience, Ramayana will unfold across two chapters, with Part 1 slated for release in 2026 and Part 2 to follow in 2027.

Helmed by filmmaker and producer Namit Malhotra, the two-part series is directed by National Award-winning Nitesh Tiwari, and the stellar cast includes Ranbir Kapoor as Rama, Yash as Ravana, Sai Pallavi as Sita, Sunny Deol as Hanuman, and Ravie Dubey as Lakshman. Supporting the performances is an extraordinary crew. For the first time ever, Hans Zimmer and A. R. Rahman have joined forces to create a powerful original score. Action choreography is led by Terry Notary and Guy Norris, and the world of ancient India is being brought to life through stunning production design by Ravi Bansal and Ramsey Avery.

Watch the first glimpse here:

 

At the heart of this cinematic undertaking is the combined strength of the Prime Focus Group. Prime Focus Studios leads as producer, building the foundations of the universe. DNEG and ReDefine bring their visual storytelling expertise to the screen as VFX partners and Brahma AI supports the production through real-time virtual workflows and cutting-edge AI research. Together, these creative and technological forces are shaping a film that honours the legacy of Ramayana while setting new benchmarks in cinematic storytelling.

Producer Namit Malhotra, founder of Prime Focus and CEO of DNEG, shared:

“This is a cultural movement for every Indian around the world. With Ramayana, we’re not just retelling history; we’re introducing our legacy to the world. Bringing together the finest global talent allows us to tell this story with authenticity, emotion, and state-of-the-art cinematic innovation. We’ve seen Ramayana portrayed before — but this version reimagines its landscapes, creatures, and battles with the scale and splendour they deserve. As Indians, this is our truth. Now, it will be our gift to the world.“

Rooted in mythology and driven by collaboration, Ramayana signals the beginning of a new creative era for Indian cinema – one that is built to resonate across borders, generations, and screens worldwide.