Archives: News

Namit Malhotra in conversation with Deccan Chronicle

Namit Malhotra in conversation with Deccan Chronicle. To read more, click here.

Ramki Sankarnarayanan, Founder and CEO, Prime Focus Technologies demystifies 4K and more in a conversation with CIOL.com

Ramki Sankaranarayanan, founder and CEO, Prime Focus Technologies, juggles with many buttons on the remote control of innovation that he has been wielding for the past few years. And we couldn’t help but talk as much about 4K hype and other tech pixels as we could.
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Ramki Sankaranarayanan authored an article for CXOtoday.com – how Virtualization is simplifying content supply chain

The new age nexus of forces i.e SMAC (Social, Mobile, Analytics and Cloud) have redefined businesses operations across sectors. Media and entertainment sector was no exception to that. Additionally, exponential growth of new media channels and growing mobile audience is compelling broadcasters to offer content on OTT (over-the-top) platforms. Proliferation of broadband and mobile platforms have changed the way content is being consumed. On the other hand, with Government of India’s focus on enabling digitization of the sector, media & entertainment industry is set to embrace new phase of revolution and change overall content operations ecosystem. While there has been functional digitization through past IT investments, organizations today are fighting the challenge of data silos, leading to significant CAPEX and impacting the overall content supply chain.

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CFO Vikas Rathee in conversation with CNBC TV18

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DNEG bags the BAFTA for ‘Interstellar’

Hot on the heels of the VES Award win last week, DNEG has done it again, picking up a BAFTA for their incredible VFX work on Christopher Nolan’s Interstellar.

The Award, which was presented by Professor Stephen Hawking, recognised Paul Franklin, Scott Fisher, Andrew Lockley and Ian Hunter in the ‘Special Visual Effects’ category, beating off competition from Dawn of the Planet of the Apes, Guardians of the Galaxy, The Hobbit: The Battle of the Five Armies and X-Men: Days of Future Past. Huge congratulations to the whole Dneg Interstellar team!

See the team discuss their win with Zoe Ball on the BAFTA website.

DNEG wins VES Award for Interstellar

The 13th annual Visual Effects Society Awards were held last night in Los Angeles, andwe were delighted to see DNEG walk away with the VES Award for ‘Outstanding Created Environment in a Photoreal / Live Action Feature Motion Picture’ for the ‘Tesseract’ environment in Christopher Nolan’s epic Interstellar. Congratulations to Tom Bracht, Graham Page, Thomas Døhlen, Kirsty Clark and the whole Dneg team on this ‘stellar’ achievement.

Epic Television talks about its strategic partnership with PFT. For more information, read the cover story by Editor, Nirmal Menon on Digital Studio.

Cover Story on Digital Studio

Prime Focus and Gener8 sign Technology Licensing Partnership

Mumbai, India, January 28, 2015 — Prime Focus (BSE: 532748) the world’s largest independent and integrated media services powerhouse and Canada’s Gener8 Media Corp. (CSE: GNR), a global leader in 3D conversion technology have announced a licensing and 3D conversion partnership.

According to the terms of the definitive agreement, Price Focus will secure an exclusive worldwide license to use Gener8’s proprietary 3D conversion technology G83DTM throughout the entertainment industry. The Gener8 brand and team—which have become synonymous with top quality 3D conversion in Hollywood—will continue to provide even more capacity for the 3D conversion business with help from Prime Focus’ proven WorldSourcing® model. This will give Hollywood more confidence in Prime Focus and Gener8’s combined ability to perform high quality 3D conversion on a larger volume of movies. Further, by licensing Gener8’s technology as a complement to its proprietary View-DTM platform, Prime Focus will push the quality and technical standards of 3D even higher.

“We are focused on building a comprehensive creative services business, with an emphasis on visual effects and 3D conversion services. Our strength to date has been our significant offshore capabilities bolstered recently by our merger* with Reliance MediaWorks, allowing us to execute significantly higher volumes at enhanced margins,” said Namit Malhotra, Founder, Executive Chairman and Global CEO, Prime Focus. “This partnership will harness the strengths of both companies to create the best options for Hollywood in terms of 3D conversion and visual effects, and leverage the existing workforce and scale of Prime Focus’ production capacity in India.”

“We could not hope for a better partner in this transaction, and we strongly believe the partnership will be good for Hollywood and the 3D conversion industry,” said Rory Armes, CEO, Gener8. “This is the absolute perfect agreement for both parties—it facilitates the spread of technology to help improve the quality for all in the industry, while also allowing Gener8 to prove it can handle greater volume, which has been what has held back our ability to grow. It is exciting to tap into Prime Focus’ global production systems, experience and workforce.”

Upon Transaction closing, Prime Focus will enter into a five-year worldwide exclusive License Agreement to use Gener8’s 3D technology. Total consideration payable by Prime Focus to Gener8 over the five-year period will range between C$11.5 million to C$16.5 million. Prime Focus will also enter into a Technology Services Agreement with Gener8, where Gener8 will provide technical service and support on a cost recovery basis.

The Transaction is subject to customary closing conditions, including obtaining all requisite regulatory and shareholder approval (for Gener8). If approved, closing is anticipated to occur shortly thereafter.

*Pending closure
1 Canadian Dollar = INR 49.21

About Prime Focus
Prime Focus, the world’s largest integrated media services powerhouse, employs over 5,500 professionals in 16 cities across 4 continents and 7 time zones. We provide end-to-end creative services (visual effects, stereo 3D conversion, animation), technology products & services (Media ERP Suite and Cloud-enabled media services), production services (shooting floors/sound stages, equipment rental) and postproduction services (Digital Intermediate, sound, picture post) to Studios, Broadcast and Advertising industries.

Prime Focus is behind path breaking technologies like CLEAR™ (Hybrid Cloud technology enabled Media ERP Suite), Primetime Emmy® award-winning DAX Digital Dailies® and View-D™ (stereoscopic 2D to 3D conversion process).

Leveraging our Global Digital Pipeline and pioneering delivery model WorldSourcing® we partner content creators at every stage of the process ensuring creative enablement, work flow efficiencies and cost optimization. In mid-2014 Prime Focus Technologies acquired DAX, a leading provider of cloud-based production workflow and media asset management applications; Prime Focus World merged with Double Negative, one of the world’s foremost providers of visual effects; and Reliance MediaWorks merged their global film and media services business with Prime Focus Limited.

Listed on the BSE and NSE of India, Prime Focus has operations in Bangalore, Beijing, Cape Town, Chandigarh, Delhi, Goa, Hyderabad, Johannesburg, Kolkata, London, Los Angeles, Mumbai, New York, Singapore, Toronto and Vancouver. For more details visit www.primefocus.com.

About Gener8
Gener8 Media Corp. is a media technology company led by a team of gaming industry veterans. At the forefront of postproduction, the company earned its stripes by developing a proprietary 3D conversion technology, garnering high-profile credits including Godzilla, Maleficent and 300: Rise of an Empire. Gener8 has since expanded into offering visual effects services and a cloud-based data management and analytics solution called Cumul8. With its focus on developing disruptive solutions that combine design and technology, Gener8 funded and then acquired a majority interest in Reelhouse Media Ltd., an online entertainment distribution start-up. Gener8’s head office is located in Vancouver, British Columbia. Visit the company website at www.gener8.com.

For any investor relations query please contact:

Alok Gupta Prime Focus Limited

Vikas Rathee in conversation with NDTV Profit on their show Power Lunch

Namit Malhotra featured in Variety’s ‘Dealmakers Impact Report’

Prime Focus founder and global CEO Namit Malhotra has been featured in Variety’s highly prestigious ‘Dealmakers Impact Report’, an annual feature profiling the people behind the most important entertainment industry deals of the past 12 months. The report features executives, lawyers, financiers, entrepreneurs and others who have made a significant impact on the entertainment industry, from all sectors of the business, including film, television, gaming, music and digital media. To be selected for the list is a high honour.

Namit’s inclusion recognises the global expansion of Prime Focus in 2014, and specifically the mergers with Double Negative and Reliance MediaWorks.

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