Prime Focus is happy to collaborate with the movie ‘Sarbjit’.June 9, 2016
Mumbai, 20 May 2016: Prime Focus, the global media and entertainment industry services leader, is proud to have delivered Digital Intermediate (DI) services for the movie ‘Sarbjit’, a biopic of an Indian farmer who was mistaken for a spy after accidentally crossing the Pakistan border, and subsequently sentenced to death. The movie is narrated from the perspective of Sarbjit Singh's sister Dalbir Kaur, played by Aishwarya Rai.
Talking about the experience, Director Omung Kumar said“The movie ‘Sarbjit’ is my second collaboration with Prime Focus after ‘Mary Kom’. The team at Prime Focus has done a wonderful job and I am extremely happy with the final results.”
“Prime Focus' DI team delivered an impressive grade that supported the storyline while bringing out the authenticity of the visuals. It was very important for the team to understand the sensibility of the movie and design the grade accordingly. They did a great job and we are extremely happy,” said Producer, Sandeep Singh.
One of the key considerations in grading the movie was to subtly bring out the gritty realism of the locations. Since the movie is mainly set in Pakistan, it was very important to bring out the authenticity of the location, enhancing the colours in such a way that the DI supports the storyline of the movie without standing out or being too noticeable. The movie has some catchy songs, and each of them was treated uniquely to correspond with the themes of the song.
Talking about the collaboration, Niraj Sanghai, Sr. VP, Film Sales, Prime Focus said, “‘Sarbjit’ marks Prime Focus' second association with Director Omung Kumar, and we really appreciate the trust he has placed in us following our work on ‘Mary Kom’. DoP Kiran Deohans has brilliantly captured every mood and emotion of the main characters in the movie, which helps us immeasurably in the grade. A special thanks to the Producer Sandeep Singh."
The movie was graded by Prime FocusColouristAashirwadHadkar, who has previously worked on some of Bollywood’s biggest blockbusters, including ‘BajiraoMastani’, ‘BajrangiBhaijaan’, ‘Bang Bang’, ‘Kick’ and the national award-winning movie ‘Mary Kom’.
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