Prime Focus Technologies (PFT) is the technology subsidiary of Prime Focus and brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry. CLEAR™, our award-winning Hybrid Cloud technology-enabled Media ERP Suite and Cloud Media Services help broadcasters, studios, brands, sports and digital businesses drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities. Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline allows PFT to offer customers - the world’s biggest content owners, transformational solutions that help them virtualize business processes around content and manage the business of content better. In April 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies®.
CLEAR is the world's first and most proven hybrid cloud-enabled Media ERP Suite that virtualizes the content supply chain. It has four power packed modules.
Cloud MAM – ONE MAM for the enterprise across geographies, departments & businesses
Operations Cloud – ONE software to manage Content Store, Processing & Delivery
Broadcast Cloud – ONE software for Broadcast – from Creation to Transformation, Distribution and Exhibition
DAX® Production Cloud – ONE software for Dailies and Post Servicing Workflows
The ubiquity of the internet is throwing hitherto unknown monetization opportunities at content owners. They require agility and efficiency to make the best of this digital reality more than ever before. While enhancing revenue, imperatives like cost of fulfillment, quality, reliability, scale and security cannot be ignored.
Our most exhaustive suite of cloud enabled media services handles scale and multi-platform content operations and allows you to focus on what you do best – create better content.
As a cloud solutions provider with a global delivery model and world’s largest digital media services cloud infrastructure at its disposal, we deliver a range of technical, creative and new media services on cloud with defined SLAs. Our best-of-breed talent pool, spread across the globe with an average experience of 20 years in the media industry, is key to exceptional client service.