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Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating the supply chain and managing their business of content better.
PFT works with major M&E companies like Channel 4, Turner, PBS, Walt Disney-owned Star TV, Hearst, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, Complex Networks, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.
PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services.
If you’re in the business of content, it’s time to move away from isolated MAMs and technology silos. To succeed in the digital era, you need to bring together all departments, vendors and distributors across the supply chain on ONE Software.
Presenting CLEAR™, the world's first, proven multi-cloud-enabled Media ERP Suite that automates the content supply chain and builds a connected enterprise. Deployed successfully on Cloud for the last twelve years, CLEAR helps content makers enhance efficiencies, realize new monetization opportunities and reduce Total Cost of Operations (TCOP) like none other. With Work Order Management embedded in MAM, and transformational AI-led solutions, CLEAR as a Media ERP software offers much more than any other MAM system.
Bundle them all as a Cloud Media ERP Suite or pick from the below 6 power-packed modules of CLEAR to address your specific business challenge:
The content industry is currently witnessing a lot of momentum. New geographic markets are becoming accessible faster for distribution, new technology is creating viewing and revenue opportunities that never existed. Velocity and scale are constantly being redefined.
To help you face the realities of this digital world, PFT delivers a range of high quality technical, creative and new media services on the Cloud. Our exhaustive suite of SLA-driven services handles scale and multi-platform content operations with ease, allowing you to focus on what you do best – creating better content. Our best-of-breed talent pool, spread across the globe with an average experience of 20 years in the media industry, is key to exceptional client service.
PFT’s flagship product, CLEAR™ offers a host of power-packed solutions that have been custom made to solve the biggest challenges faced by content creators in today’s multi-platform world. These solutions address specific pain points to help users enhance efﬁciencies, realize new monetization opportunities and reduce Total Cost of Operations (TCOP) on the back of automation. CLEAR solutions can be easily integrated with any existing technology stack, so that you can continue to leverage your existing investments. After all, we’re here only to simplify your life!