Press Releases

Prime Focus Technologies to expand in Bengaluru

August 20, 2014

Bengaluru, India 20 August 2014: Prime Focus Technologies (PFT), the technology arm of Prime Focus, the world’s largest media services powerhouse today, announced their plans to expand operations in Bengaluru.

PFT, which established itself as a garage start up, six years ago, in Jayanagar, Bengaluru, is today a 1000+ strong global organization, with clients and operations across Los Angeles, New York, Toronto, London, Johannesburg, Cape Town, and multiple locations in India. Its hybrid cloud enabled CLEAR Media ERP suite has been adopted by the world’s biggest broadcasters, studios, brands and digital businesses to run their content operations.

With over 500 employees at its existing Bengaluru facility, the global R&D and software development hub for the company, PFT is now set to open a new facility at RMZ Ecospace that can seat an additional 500 people. The new center will cater to major international client engagements, including MNET, Warner Bros., IFC and A&E TV Network.

“The stupendous global success of our CLEAR Media ERP suite has led to the imminent need to expand our teams focused on R&D, software development and delivery. Availability of top notch talent with proven experience across the software product development lifecycle is why we are expanding in Bengaluru”, said Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies.

PFT contributes 19% of revenue (12M FY14) to its parent Prime Focus Limited (BSE 532748), which reported consolidated revenue of INR 8349 million in 12M FY14. At INR 1600 million, PFT has seen its topline grow 7x in the last 3 years.

ERP is a product category with tremendous stickiness, with 71% of its revenue coming from annuity business; PFT has significant long term visibility to topline realization in this category. It reported an impressive EBITDA margin of 31.7% in 12M FY14.

PFT will leverage the market opportunity to monetize its marquee customer base with clients such as Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Relativity Media, Legendary Pictures, Fox Television Studios, A&E, Showtime, Starz Media, and Lionsgate.

“The M&E industry offers interesting possibilities for die-hard software professionals. Studies have confirmed that by deploying Media ERP, broadcast operations & engineering costs as a percentage of revenue can be lowered by ~5%.  In a study we commissioned with E&Y, our total addressable market was pegged $12.9 b by 2018. That is a lot of demand to fulfil, and possible only with innovation and world class R&D”, said Ganesh Sankaran, co-founder and COO, Prime Focus Technologies.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the technology subsidiary of Prime Focus, the global leader in media and entertainment industry services. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry.

CLEAR™, our award-winning Hybrid Cloud technology-enabled Media ERP platform and cloud media services help broadcasters, studios, brands, sports and digital businesses drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.

PFT works with major content owners like Bloomberg, Disney, Warner Bros., 21st Century Fox-owned STAR TV, ZEE TV, Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Relativity Media, Legendary Pictures, Starz Media, Lionsgate, EROS International, SONY Music, Viacom 18, SONY MSM, Fox Television Studios, Showtime, BCCI (Board of Control for Cricket in India), IPL (Indian Premiere League), Hindustan Unilever Limited, The Associated Press and A&E TV Network.

Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them virtualize business processes around content and manage the business of content better.

In April 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies®

Prime Focus is listed on the NSE and BSE in India. For more information visit:

Media Relations for Prime Focus Technologies:
Jose Kunnappally
Head, Marketing and Communications
Prime Focus Limited
+91 887 964 5359


Annu Dwivedi
Genesis Burson-Marsteller for Prime Focus Limited
+ 91 982 002 4293

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