Ramki Sankaranarayanan authored an article for – how Virtualization is simplifying content supply chain

February 19, 2015

The new age nexus of forces i.e SMAC (Social, Mobile, Analytics and Cloud) have redefined businesses operations across sectors. Media and entertainment sector was no exception to that. Additionally, exponential growth of new media channels and growing mobile audience is compelling broadcasters to offer content on OTT (over-the-top) platforms. Proliferation of broadband and mobile platforms have changed the way content is being consumed. On the other hand, with Government of India’s focus on enabling digitization of the sector, media & entertainment industry is set to embrace new phase of revolution and change overall content operations ecosystem. While there has been functional digitization through past IT investments, organizations today are fighting the challenge of data silos, leading to significant CAPEX and impacting the overall content supply chain.

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