Press Releases

Prime Focus Technologies to showcase ‘Journey to the Cloud’ at IBC 2014

September 12, 2014

Mumbai, September 8, 2014: Prime Focus Technologies (PFT), the technology arm of Prime Focus, the world’s largest media services powerhouse, today announced its plans for IBC 2014 in Amsterdam, highlighting the company’s brand new go-to-market offer reinforcing their proven Cloud credentials and the goodness of CLEAR Media ERP Suite.

Last year, Gartner had shortlisted Hybrid Cloud as one of top ten technologies and trends that will be strategic for most organizations in 2014. Gartner predicts that nearly half of all large enterprises will have hybrid cloud deployments by the end of 2017. But organizations in the M&E space that wish to move to the cloud are faced with multiple dilemmas.  

Is Cloud evolutionary or revolutionary? Can you trust Cloud with your content? Is it cost effective? Should you have MAM on-premise? How can you move to the Cloud? How can Cloud help if you have content operations across the world? What is the right time to move such enterprise activities to the Cloud?

‘Journey to the Cloud’ envisages PFT working closely with media and entertainment companies to evangelize the benefits of moving to the cloud as well as addressing dilemmas related to that important decision. With over 6 years of highly successful global hybrid cloud deployment experience, PFT is best placed to help media and entertainment companies in embracing cloud technology to drive business outcomes like greater efficiencies, lower cost of operations and net new revenues.

“The M&E industry is at a crossroads today. It has to subscribe to new IT models and specialized software to manage the business of content, to may be even survive. However decisions like when and how to move to the cloud while leveraging on-premise investments, are often very difficult to make”, says Ramki Sankaranarayanan, Founder & CEO, Prime Focus Technologies. “PFT will share its wealth of knowledge and best practices with customers wanting to make that ‘Journey to the Cloud’ but may not know when and how”.

CLEAR™ is the world’s first and most proven hybrid cloud-enabled Media ERP Suite that virtualizes the content supply chain. CLEAR has five power packed modules addressing specific business challenges.

  • Cloud MAM - ONE enterprise MAM on Cloud for the company across geographies, departments & businesses.
  • Operations Cloud - Scalable Content Operations on Cloud (Transcode, Auto QC, Storage, Package & Deliver) with workflow orchestration built in.
  • Broadcast Cloud – Media ERP suite for workflow orchestration across broadcast enterprise, supply chain and partner ecosystem.
  • Production Cloud – MPAA® audited and Emmy® award winning Digital Dailies®, the de facto industry standard.
  • SecureScreener – Industry’s first fully secure screener app. with DRM protected download option.

“CLEAR Media ERP Suite offers limitless possibilities thanks to its modular structure, says Yuval Tori, Executive Vice President, EMEA, Prime Focus Technologies. “We understand the technology landscape within the media industry where customers would want to leverage earlier investments while adopting new technology. CLEAR allows you to bundle all modules as a Cloud Media ERP Suite or cherry pick from them to address specific business challenges, leading to absolute flexibility in your ‘Journey to the Cloud’”.

CLEAR Media ERP Suite coupled with downstream Cloud-enabled Media Services allow PFT to help broadcasters, studios, brands, sports and digital businesses drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.

Chris Chen, CTO – North America, Prime Focus Technologies, has been invited to present a master class on ‘Driving Efficiencies and Revenue through Enterprise Digitization’ at the IBC Workflow Solutions. IBC Workflow Solutions located in Hall 9 and part of IBC Content Everywhere, is dedicated to file-based technologies and provides attendees with the opportunity to dive deep in to various workflow solutions and their implementation, and assess the options for themselves.

Media attendees are invited to reach the media contact below to book slots and meet PFT representatives for more details and insights on how CLEAR Media ERP Suite is leading the ‘Journey to the Cloud’.

Hall 7, Booth #J 16 at RAI, Amsterdam

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the technology subsidiary of Prime Focus, the world’s largest media services powerhouse. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry.

CLEAR™, our award-winning Hybrid Cloud technology-enabled Media ERP platform and cloud media services help broadcasters, studios, brands, sports and digital businesses drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.

PFT works with major content owners like Disney, Bloomberg, Warner Bros., 21st Century Fox-owned Star TV, Zee TV, Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Relativity Media, Legendary Pictures, Starz Media, Lionsgate, EROS International, SONY Music, Viacom 18, SONY MSM, Fox Television Studios, Showtime, BCCI (Board of Control for Cricket in India), IPL (Indian Premiere League), Hindustan Unilever Limited and The Associated Press.

Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them virtualize business processes around content and manage the business of content better.

In April 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies®

Prime Focus is listed on the NSE and BSE in India. For more information visit:

Media Relations for Prime Focus:

Jose Kunnappally
VP & Head, Group Marketing and Communications
Prime Focus Limited
+91 887 964 5359


Annu Dwivedi
Genesis Burson-Marsteller for Prime Focus
+ 91 982 002 4293

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